RESUME
Experience
May 2024 - Present
Social Media Content Strategist & Creator
Expound Media Group
Durham, North Carolina
Key responsibilities:
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Develop and execute content strategies aligned with client objectives to enhance brand presence and engagement.
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Plan, create, and schedule content across multiple social media platforms to maintain a cohesive online presence.
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Design visually appealing graphics and image content using Canva and other design tools.
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Edit and repurpose long-form content into short-form videos using Opus and CapCut for social media distribution.
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Craft engaging and relevant captions optimized for audience engagement and platform algorithms.
October 2023- December 2024
Part-time Social Media Manager
GLAMMATIC Online Marketing for Salons
Boston, Massachusetts
Key responsibilities:
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Develop and implement social media strategies to enhance brand engagement and visibility.
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Create, design, and edit content including graphics, posts, and reels to support marketing goals.
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Engage with followers, responding to comments and messages, and initiate outreach to potential clients via Instagram DMs.
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Manage social media accounts, ensuring consistent posting and adherence to the content calendar.
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Schedule posts and monitor performance to optimize social media presence.
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Analyze metrics and provide actionable insights for optimization.
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Collaborate with teams to align messaging and achieve goals.
May 2023 - October 2023
Part-time Social Media Manager and Marketing Assistant
FISHERMAN Website Builder
Boston, Massachusetts
Key responsibilities:
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Develop and execute social media strategies to boost brand visibility and engagement.
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Manage multiple social media platforms and create compelling content.
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Create and edit visually appealing social media graphics.
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Monitor channels, engage with followers, and analyze metrics for optimization.
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Collaborate with teams to align messaging and achieve goals
2019 - 2022
Social Media Manager
HAWID PANGGA Organizaion
Cagayan de Oro, Philippines
Key responsibilities:
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Write, edit, and publish compelling and engaging content tailored to different social media platforms, including Facebook and Instagram.
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Actively engage with audiences by responding to comments, messages, and inquiries in a prompt and accurate manner.
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Collaborate with internal teams to brainstorm, create, and implement effective social media campaigns.
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Monitor the performance of campaigns, analyze engagement data, and provide actionable insights for optimization.
2018 - Present
Graphic Designer, Video Editor
Freelance
Key responsibilities:
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Design, develop, and produce advertisement materials, educational posters, and brochures
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Edit various video projects and insert sound effects, music, and transitions
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Trim footage segments and put together the sequence of the video
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Source photos, stock video, and audio as needed for each project deliverable
2020-2021
Programs Committee Chairman
Junior Institute of Electronics Engineers of the Philippines USTP Sector
Cagayan de Oro, Philippines
Key responsibilities:
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Convening a committee, setting meetings and agendas
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Making a comprehensive event plan that includes objectives, desired results, and the event's theme
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Determining the necessary financial and human resources
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Organizing and facilitating the communication and flow of information between committees
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Designating task to committee members
2019 - 2021
Editor-in-Chief, Layout Artist
Vanguard: Celebration International Church (Sambag)
Cagayan de Oro, Philippines
Key responsibilities:
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Took charge of the page makeup
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Collaborating with publication teams to coordinate layout elements and making necessary changes during the publication process
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Proofreading written content for spelling and grammar errors
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Reviewing final layouts and suggesting improvements when necessary
2013 - 2016
Editor-in-Chief, News Writer
The Vision School School Publication
Cagayan de Oro, Philippines
Key responsibilities:
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Research topics and write news articles
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Collaborating with publication teams to coordinate layout elements and making necessary changes during the publication process
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Proofreading written content for spelling and grammar errors
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Reviewing final layouts and suggesting improvements when necessary
Professional skillset
Social Media Strategy
Content Creation
Graphic Design & Video Editing
Copywriting & Caption Writing
Community Management
Content Scheduling & Management
Software skillset
Canva
Adobe Premiere Pro
Social Pilot
Adobe Photoshop
Adobe Illustrator
Metricool
CloudCampaign
Capcut Editor
Filmora Editor
Opus Clip
Education
2019 - 2022
University of Science and Technology of Southern Philippines
Bachelor of Science in Electronics Communications Engineering
Cagayan de Oro, Philippines
2016 - 2018
University of Science and Technology of Southern Philippines
Senior High School, STEM Strand
Cagayan de Oro, Philippines
2012-2016
Bugo National High School
Junior High School
Cagayan de Oro, Philippines